Aloha and Mabuhay!

To help celebrate Filipino American History month, we invite you to join us at the annual
Maui Fil-Am Heritage Festival®
at the Maui Mall in Kahului
on Saturday, Oct. 15, 2016
from 10 a.m. to 3 p.m.

Act 15 (2008), designates October as Filipino-American History Month throughout the State of Hawaii “to commemorate the contributions of Filipino-Americans to the history and heritage of Hawaii and the United States.”

Now in its sixth year, the Festival is a family event that promotes and perpetuates the Filipino culture. This year, the festival will commemorate the last sugar plantation in Hawaii. We hope you can save the date and consider supporting the event by buying an ad for $100.

Why support?

  • Outreach. The 2010 Census shows Filipinos constitute the largest Asian ethnicity in Hawaii. The Festival held during the Filipino-American History Month of October is a great way to reach out to the Filipino community.
  • Drive sales. The Festival brings the community together with a crowd of more than 9,000 with our signature events.
  • Promotion. As a sponsor, the Festival would help increase brand awareness and visibility for your company. The Festival will be promoted on social media, radio and posters.
  • Participation. There are sponsorship or promoter options to get your company more involved in the activities planned.

In addition, as part of the month-long celebration, there will be a Philippine flag raising ceremony at the County Maui Building on Monday, Oct. 3, 2016 at 10 a.m.

The Festival is presented annually by the Maui Filipino Chamber of Commerce Foundation. Mahalo!


Jake Belmonte, Festival Chair

Christine Sabado, 205-2809
Yuki Lei Sugimura, 870-8047
Festival Co-Chairs






• Master P-noy Chef Cook-off® sponsored by Alexander and Baldwin


Will it be Ka`ana Kitchen at Andaz, Ko at Fairmont Kea Lani or the Plantation House in Kapalua taking home this year’s title? The chefs are ready, but are you?

If you know our awesome chef competitors this year, support and cheer them on!

Filipino Fashionista Fashion Show sponsored by Elsa Segal of The Principal and Maui Beach Hotel


Featuring fashion designer Iris Gil Viacrusis’ Habi at Baro Collection, showcasing Philippine cultural items.

Featuring: Miss Hawaii Filipina 2016 Amelia Laborte, Miss Maui Filipina 2016 Ashlyne Rosalin, Miss Super Talent of the World 2015 Savannah Gankieiwcz, Rose Labayog, Elsa Segal, Rey Ramos

CALL FOR MODELS: We are still looking for 4 more male models. email if you’re interested.

• Speedy Balut Eating Contest® – Register at the event. Look for the Maui Filipino Chamber booth. Participants must be experienced balut eaters. The contest begins at 1:30 p.m. with an elimination round: Top 4 fastest balut eaters advance to the final round. For the the final round, the first to eat TWO baluts win the $500.

• Oh Wow! Parol Making Contest® sponsored by Kit Zulueta Productions – Limited to the first 50 participants. Come and decorate your own parol for a parade at 2:30 p.m. Best parol wins cash prize!

• The Polvoron Challenge: Eat & Tweet® promoted by Friends of Justin Woodson – Register at the event. Look for the Maui Filipino Chamber booth. Fastest to eat polvoron and WHISTLE to the mic wins! No water can be used during the race. There will be an elimination round – the fastest FOUR will advance to the final round. For the final round, first to eat TWO polvorons wins! The winner will receive $500 cash!

• Pinoy Artist Contest® sponsored by Ben Franklin – See how our youth interprets “The Last Harvest, Honoring our Plantation Heritage” in artworks submitted.

• Any Kine Adobo® Contest sponsored by Tante’s Island Cuisine – $500 prize for the winning adobo recipe! It’s any-kine so there are no limitations on what you can adobo! Limited to first 10 entrants only. Questions? call 741-9758 or email

Entry form

• Pabitin at the Fest! sponsored by Maui Lifestyle Healthy Cuisine – Pabitin every hour starting at 11 a.m. 11 a.m. – Kids under 6. 12pm – 7 to 12 years.  1 pm – 13 to 17 years. 2 p.m. – 18 and up! Grab exciting gifts and just maybe there are cash surprises on the pabitin!

• We Got History Exhibit® sponsored by Monsanto Hawaii featuring Sugar Museum

• Your Name in Baybayin by UH Maui Kabatak Club – Write your name on blades of sugar cane leaves using Philippines’ ancient script writing. Put your name on sugarcane. Boom.

• Mano Po station promoted by Friends of Yuki Lei Sugimura – Do you still know how to Mano? This activity will encourage

• Festival Hoops® – Love basketball? This is for you! How your shooting skills? Enter Festival Hoops sponsored by Joey’s Kitchen. Shoot as many hoops as you can within 60 seconds! There are 3 categories: 10 and below, 11 to 15 and 16 up. Win cash prizes!

• All day entertainment! – Featuring Dance International Productions, La Galleria, Alipio Galamgam & Amancio Sarmiento, Angelina Bowes, Ms. Hawaii Filipina Amelia Laborte and Miss Maui Filipina Ashlyne Rosalin.


pinsSPECIAL MY HERITAGE PINS: To be given away to the first 500 sugar cane workers attending the festival on Oct. 15. Check in at the Maui Filipino Chamber booth!

My Heritage: Rooted on Sugarcane 1906-2016

The Master P-Noy Chef Cook-off features plantation dishes served using the kaukau tin can this year. We want to invite all the sugar cane workers to join us!



a-hui-hou-capsA Hui Hou Merchandise! Come support!

A group of concerned citizens in partnership with Maui United Way, has launched the A Hui Hou Fund to provide emergency relief assistance to HC&S displaced workers in need.

These cute caps will be available for sale at the festival! If you didn’t buy one yet, join us and help the A Hui Hou fund to support our plantation ohana.



Ice Candy!


The Maui Filipino Chamber of Commerce booth will feature the Mang Pedring’s cart offering delicious ice candy treats to beat the heat! It’s 4 pcs for $5 because we swear, 1 won’t be enough!

It’s also for a good cause, so it’s totally a win-win!