2015 chefsKAHULUI, Hawaii – Chefs Joey Macadangdang, Chef/Owner of Joey’s Kitchen, Alvin Savella of Pulehu, an Italian Grill at the Westin Kaanapali Ocean Resort Villas, and Ritchard Cariaga of Ka`ana Kitchen-Andaz Maui at Wailea will compete in the Master P-Noy Chef® Cook Off at the Maui Fil-Am Heritage Festival® on Saturday, Oct. 17, held from 10 a.m. to 3 p.m. at the Maui Mall.

Chef Sheldon Simeon of Migrant will serve as the Guest Host.

“The Master P-Noy Chef® Cook Off is one of many events that will be featured at the Maui Fil-Am Heritage Festival®,” said Melen Agcolicol, president of the Maui Filipino Chamber of Commerce Foundation, which is presenting the Festival. “The Festival is held to celebrate Filipino-American History month, established as the month of October by the Hawaii Legislature via Act 15 (2008).”

The concept for this year’s Master P-Noy Chef® Cook Off is a Filipino-inspired luau.

“We wanted to test the chefs’ creativity and challenge them to think beyond the normal Filipino food,” said Gilbert Keith-Agaran, who chairs the Cook-Off with Jake Belmonte, Chef Instructor at the Maui Culinary Academy. “And the chefs will be required to cook everything on-site and a mystery basket containing required ingredients will be unveiled on-site” Keith-Agaran said.

“This year’s Cook Off will have an additional twist,” Belmonte said. “Last year, we selected an audience member to be a judge. This year, we will select three audience members to assist the chefs.”

The Festival features a variety of other contests and entertainment. Visit the Festival page for more information.

A kick-off for Filipino-American History Month was held on Oct. 5 with a Philippine Flag Raising ceremony at the County building.

“Maui is the only county where the Philippine flag is raised to celebrate Filipino-American History Month” said Agcolicol. “Mahalo to Mayor Alan Arakawa and the County of Maui for allowing the Philippine flag to be flown for the whole month of October.”

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